Business and market mechanisms and strategies focus on actions that can be taken by and for the private sector that are generally aimed at decreasing the cost of conservation, aligning private and public incentives, and improving business models and operations in ways that support the sustainable management of nature. They differ from “Return-Based Investments” in that they are investments and actions taken by operating companies or governments that target raw material sourcing, operations, and pricing and not only investments in companies (i.e. financial sector). Business mechanisms can overlap with “economic instruments” in that when economic instruments correct for positive externalities, they could create business opportunities for companies who contribute to nature conservation. However, this category focuses on the actions and perspectives of operating businesses and not necessarily investors (Return-Based Investments) or government (Economic Instruments and Public Financial Management).