Corporate Social Responsibility (CSR) has evolved from targeted corporate giving towards more integration with companyies’ business models in what is mostly termed corporate sustainability. It can be described as follows: “the integration of sustainability thinking and practice in business operations helps companies live up to their responsibilities as global citizens and local neighbors and can significantly strengthen business resilience and profitability. Effective corporate sustainability can offer clear business benefits for operations, reputation, new products and markets, and finance and can significantly reduce business risks.” (BIOFIN Catalogue, accessed January 10th, 2020). This encompasses a range of voluntary instruments[1] impacting firms or industries that lead them to, “improve their environmental performance beyond what the law demands.” Emerging business opportunities in non-compliance markets exist for water management, carbon offsets, eco-conscious consumers and both genetic and ecological resources from nature. This includes the use of voluntary third-party certification for sustainable products such as forestry (Forest Stewardship Council), fisheries (Marine Stewardship Council), and food (e.g. organic, Rainforest Alliance) certification. Corporate Social Responsibility (CSR) efforts seek to achieve multiple outcomes including attaining ESG commitments for investors, improving employee satisfaction and retention, and protect and promote a company’s image, brand value and legal standing. Often these activities will focus on issues pertinent to the companies’ operations or clients and that have added value for the business. A recent initiative that deserves attention is the advertising industry’s participation in the UNDP’s Lion’s Share program that allocates 1% of advertising spends to a fund for nature when the ads include animals.
The conservation NGO Conservation International (CI) has supported corporate sustainability practices through its program, The Catapult Collaborative for Corporate Sustainability. Businesses that become members of the initiative, which have included large public companies such as Walmart and United Airlines, receive a variety of benefits from CI including advisory services, access to practical decision tools and research, recognition for being part of the program, and more.
Bio-prospecting
Bioprospecting is the systematic search for biochemical and genetic material in nature in order to develop commercially-valuable products for pharmaceutical, agricultural, cosmetic and other applications. The rationale is to extract the maximum commercial value from genetic resources and indigenous knowledge, while creating a fair compensation system that can benefit all.
Voluntary Climate Financing
Voluntary climate financing is when individuals, companies and organizations finance climate change actions (mitigation or adaptation) with no regulatory or market benefits. Voluntary financing occurs for a variety of climate mitigation actions including sustainable forestry (see REDD+), agriculture, and rangelands. Companies and individuals purchase voluntary carbon credits for moral, public relations, and internal policy purposes. Some companies have instigated internal carbon trading (i.e. Microsoft) to improve carbon efficiency.
Corporate Sustainability
The integration of sustainability thinking and practice in business operations helps companies live up to their responsibilities as global citizens and local neighbors and can significantly strengthen business resilience and profitability. Effective corporate sustainability can offer clear business benefits for operations, reputation, new products and markets, and finance and can significantly reduce business risks. A vast literature and international standards can help companies to follow more sustainable business practices.
Effective procurement
Cluster of cost-effectiveness measures that can enhance an organization's procurement practices and thus free resources for programming. Typical measures include central procurement, digital procurement, process flow analysis, supplier optimization, green procurement, etc. While not specific to biodiversity, these measures can and should be considered by conservation organizations to optimize their spending practices. The resources saved can be reinvested in conservation.
Sustainability standards and certification (voluntary)
Voluntary, usually third party-assessed, norms and standards relating to environmental, social, ethical and food safety issues, adopted by companies to demonstrate the performance of or the sourcing of their products. They include eco-labels, organic and fair trade certifications.
Eco-labels
Distinctive label that signifies that a company's product follows recognized eco/environmental standards. Eco-labels can include specific environmental (or social) information about the product raw materials, manufacture, and use benefits. Certification is voluntary.
Sustainability Standards: Finance Sector
Voluntary, usually third party-assessed, norms and standards relating to environmental, social, ethical issues, adopted by financial companies and institutions to demonstrate their performance or the sustainability of their products.